If you are experiencing a crisis, text, call, or chat 988, the Suicide and Crisis Lifeline.
Mostly purple decorative illustration with a small bar in the foreground and firefly lights jumping across the whole image

Colors and Fonts

Home » Media Kit » Colors and Fonts

Brand Colors

Help Hub for Families features four core branding colors, which are available below with their HEX
code numbers.

Brand Fonts

Oswald
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,;:!@#$%^&*()-+=

Proxima Nova
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,;:!@#$%^&*()-+=

(A license is required to use Proxima Nova for desktop applications. If your agency uses Adobe, Proxima Nova is included in Adobe Fonts and can be used for desktop graphic applications without prior approval. If Proxima Nova is not available, use Arial in its place.)

Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,;:!@#$%^&*()-+=

(This universal font is available on all operating systems and is a default Microsoft font)

LanguagesMicrosoft Programs
(Word, Excel, and PowerPoint
Other Programs
(Adobe Creative Suite)
English
French (Français)
Haitian Creole (Kreyòl Ayisyen)
Italian (Italiano)
Polish (Polski)
Spanish (Español)
Oswald, Proxima Nova, or Arial*Noto Sans
Arabic (العربية)Arial*Noto Sans Arabic
Bangla (বাংলা)Nirmala UI*Noto Sans Bengali
Simplified Chinese (简体中⽂)SimSun*Noto Sans Simplified Chinese
Traditional Chinese (繁體中⽂)PMingLiU*Noto Sans Traditional Chinese
Korean (한국어)Gulim*Noto Sans Korean
Russian (Русский)Arial*Helvetica Neue LT W1G
Urdu (اُردُو)Arial*Noto Naskh Arabic
Yiddish (ייִדיש)Arial*Noto Sans Hebrew

* Default Microsoft font